Introducing FGI

Established in 2002, today First Good Idea (FGI) is a leading Distributor and Supplier in the UAE and GCC territories of:

  • Fragrance Oil and Concentrate
  • Food and Beverage Ingredients and Raw Material
  • Cosmetics, Personal Care, Beauty and Medical Technology (MedTech)
  • Automotive Spare Parts

FGI as Distributor provides high quality products mostly from European manufacturers and offers excellent services to the customers.



 FGI is the exclusive distributor of Fragrance Contact Sarl from France in the whole range of available fragrance oil and concentrate for fine perfumes, household, homecare and cosmetics industries. Our customers are the producers of perfume, candle, room spray, diffusers, air and car refreshers, cosmetics, soap, shampoo, spa products and cleaning products.



Food and Beverage industry as an attractive and continuously growing sector has been aligned with FGI’s growth plan.

FGI is the distributor of Dole in the UAE. Dole established in the year 1972 with various lines for packing such as pineapples, fruit salad, mandarin orange, peach, pineapple juice and processed fruit, juice and healthy snacks under the Dole trademark. Today, Dole is a world’s leader in supplying various fruit products such as juice concentrate, puree, fruits ingredients and pieces, frozen fruits, dried fruits and etc in the industrial sector as well.

FGI is the exclusive Distributor of JS Cocoa products in UAE & Oman territories. JS Cocoa, founded in 1923 in Netherlands, is a Dutch cocoa processor of Ghana cocoa beans and is specialized in low-fat Cocoa Powder and Cocoa Butter. The company produces a broad portfolio of deodorized or refined cocoa butters differentiating by melting curve, free fatty acid content, color and purity level, and high standard low-fat natural and dark-alkalized cocoa powders. Providing red-brown and intense dark coloring at minimum calories.

FGI is also an official sole distributor of Biocon Colors in the GCC with complete range of coloring products. Biocon Colors is a colorant company specialized in the production and formulation of natural colors and Coloring Foods (Colorings foodstuff) based on vegetable and juice concentrates. They offer single source colors and unique color shades tailored to the needs of their customers. Biocon Colors is a key colorant partner to end producers and color houses in the food, beverage, cosmetic and pharmaceutical industries worldwide.

Biocon Colors was established in 1983 Biocon Colors (then called Biocon del Peru) as a subsidiary of the Irish Biocon Biochemical’s Ltd. In 1998 Biocon Biochemical’s Ltd became part of Quest International’s (Unilever Group).

FGI is the exclusive agent of Jean Niel SAS-France (1779) in GCC Countries, Egypt and Jordan.  Jean Niel is a history of talent and success in Flavor Industry, having a broad range of products categorized in all food and beverage applications such as Confectionery & Sweets, Bakery and Pastry, Dairy, Beverages, Savory and Tobacco.

FGI is the exclusive distributor of Unilex Colors and Chemicals Ltd in the UAE, which is specialized CPC BLUE (copper Phthalocyanine Blue/ Greens), Azo Pigments, Inorganic Pigments, Pigment Powders, Chrome Pigments, range of food Colors: Synthetic Food Colors /Aluminium Lakes / Blended For colors /Water Soluble Dyes/ Natural Food Colors.

FGI is also the exclusive distributor of Taiyo GmbH in Middle East territory (UAE, Oman, Saudi Arabia, Lebanon, Iraq & Jordan). The company was found on 1946 in Japan and is a pioneer in the research and manufacture of functional Ingredients, Emulsifiers, dietary supplements and Tea-based Ingredients, vitamin premixes for many applications in food, beverage and pharma industry.

FGI has a very good relationship with famous manufacturers of Cocoa products which are, Altin Marka in Turkey, one of the world’s leading manufacturers of Cocoa powder in different types.



In the cosmetics and personal care division, FGI, being the agent and distributor of Fragrance Contact, Biocon Colors and Unilex Colors and Chemicals, supplies raw material, such as specific chemical, natural and synthetic colors, extracts and aromas to the manufacturers.

Following the company’s development plans, FGI is also active in the field of Medical Technology (Diagnostic Equipment), Medical Beauty and Cosmetic with defined objectives and integrated planning to achieve a significant share of the market in this sector.

Since 2013, FGI started to promote Sonceboz-Medical Technology Motion Systems for various medical applications, such as Dialysis peristaltic pumps, Dialysis syringe, Dialysis clamp, laboratory /diagnostics, drug delivery and dental press furnace in which, the advantages are to provide the most efficient mechanical performance for dosing, regulation, positioning and to reduce noise and current consumption while maintaining an absolute fail safe clamp function.

Since 2016, FGI became sole agent of Cosmomed-Germany, a dignified/noble name in Medical Beauty. Year 1986, Cosmomed develops innovative cosmetic and dermatological products. Specialties are exclusive electro-cosmetic products and innovative anti-aging procedures that bridge the gap between cosmetic and medical specialists, professional application.



Relying on in-depth market knowledge and with having professional experienced marketing and sales team, a group of trained technical support services and effective distribution networks, FGI has grown to be an agent and distributor of various well known European and Latin American manufacturers in the field of Automotive Spare Parts. At present, FGI is the main distributor of Flennor GmbH Germany, MTEThomson Brazil, Tungsram Hungary, and sole agent of Sonceboz Switzerland in the Middle East, CIS and North African countries.


The success of FGI can be attributed to the business that combines the ability to extend quality services, fulfill customer’s satisfaction and social responsibility which define its business philosophy.  In this regard, our core values were established on High Tech, High Quality, Innovation and Observance to Environmental Indicators.

The key achievement of FGI is originated from a belief: “IN SUCCESS, WE BELIEVE”.